Marketing Your Home Marketing on the World Wide Web Marketing through Print Media Our primary goal is customer satisfaction. While achieving a great price is not the only factor in providing superior service, it certainly is the most important according to most sellers. Implementing the right marketing campaign for your home is one of the most important steps in selling your home. We at Harding Real Estate, Ltd. utilize a variety of resources to get your home in the public eye.

Listnet
Listnet is the software program utilized by the Port Washington and Manhasset Real Estate Board. ALL homes listed by one of the cooperating members of the board arc first distributed by Listnet before they can be shown to prospective buyers. A great majority of the homes sold in Port Washington and Manhasset are sold by participating members of our board so obviously getting your home onto Listnet is vital to goal of selling your home.

Multiple Listing Service(MLS) of Long Island
While the Listnet program services only members of the Port Wash ington/Manhasset Real Estate Board, MLS distributes your home to ALL of its members throughout Long Island. It allows Realtors from Bayside to the Hamptons to view your home and show it to a prospective buyers. Listing on MLS also gives your home nationwide marketing exposure as all homes listed on MLS are automatically distributed to various web sites such as Realtor.com.

Open Houses
There are two forms of open houses that we will can use to market your home. The most important is the Broker's Open House. This is a 1 1/2 hour open house for Realtors ONLY. This time allows Realtors to view the home and then contact their prospective buyers about its attributes. A successful Broker's Open House creates a buzz in the real estate world and hopefully, gets your home on the lips of as many potential buyers as possible. This type of open house should also cut down on the amount of unqualified and distinterested buyers that view your home.

The second form of open house is the Public Open House. These open houses are generally performed on a Sunday afternoon for two hours. During this time, prospective buyers can view your home accompanied by one of our agents. This form of advertising CAN lead to the sale of your home, although many home owners are leery of doing it because they do bring in a large amount of unqualified buyers such as neighbors or sightseers. Confer with your agent regarding whether or not this marketing vehicle could be beneficial to you and your home.

The internet has become a tremendous tool for home buyers and sellers in today's market. For buyers, the web is often a great introduction to the real estate market. Through the numerous real estate sites, you can view homes, find out about schools and neighborhoods, calculate mortgage payments, or even get pre-approved for a mortgage. For sellers, the web offers another excellent marketing tool to sell their home. Photos, virtual tours, and home specifications can entice qualified buyers to come view their home or on the flip side, can eliminate some unnecessary showings to unqualified or disinterested buyers.

Harding Real Estate, Ltd. has become an active participant in web marketing. We market our homes primarily on three major sites, as listed below.

This is the site for the Multiple Listing Service of Long Island and the Long Island Board of Realtors. For Long Island home buyers, this is by far the most up-to-date a informative site available. Harding Real Estate an active member of both organizations and all of our listings are marketed on this site. Virtual tours, pictures, and detailed information (no addresses) can be found for all of our listings.

This is the official site for the National Association of Realtors. Their site is the most widely recognized and most visited real estate web site across the country. Harding's own web site, www.homesatharding.com is hosted by Realtor.com and it has become an invaluable tool in marketing homes for our sellers. Some of the information that our site offers are our current listings, a mortgage calculator, pictures, virtual tours, and links to local web pages such as the Port Washington and Manhasset school web sites, the Port Washington Children's Center, and the public library.

The New York Times has always been the most successful print advertising vehicle and now its web site is an excellent complement. Pictures, virtual tours, open houses, and detailed information about every Harding Real Estate listing home can be found on this very popular and very easy-to-use web site. We update our listings on the site daily in order to keep it fresh for our viewers.

While the world wide web has changed the way we advertise in real estate dramatically, marketing through the printed page is still vital to a successful marketing campaign. From nationwide ads in the New York Times to full color brochures located in your home, we use a variety of vehicles to get your home the long-lasting and eye-catching exposure that print media offers. Listed below are the print vehicles we use most often, but is not a full list as we are constantly experimenting with new vehicles to get your home in the public eye.

The New York Times
Year after year, this is easily real estate's best advertising vehicle. Harding Real Estate, Ltd. appears in the New York Times seven days a week, 360 days of the year ... GUARANTEED!

Port Washington News/Manhasset Press
A great marketing vehicle to capture our local audience who may be looking to make a move within town or have friends thinking about moving into town.

The Wall Street Journal
This has recently become a very successful vehicle for marketing our high-end homes, which make sense as most of' its readers are successful business people who often commute from Long Island.

Newsday
This has proved to be an excellent vehicle for advertising rental properties, condos, and coops in our area, but we haven't found much success advertising homes-for-sale. Most North Shore home buyers tend to rely heavily on the New York Times for their real estate needs.

Homes and Estates
An excellent full color real estate magazine that is distributed via the mail and in bins throughout the area. They have bins strategically placed in high visibility areas such as LIRR stations and supermarkets.

Portfolio of Homes
A high quality publication produced 4-5 times a year and distributed via the mail and bins throughout Long Island.

Full Color Brochures
We produce attractive full color brochures for all of our listings. We send these brochures out to prospective buyers and we ask that you keep a stack of them in your home for buyers to take as a nice reminder of your home.